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Dild-O's Cereal


edition of 100

Boxes come with cereal, 1 pink dildo, and 1 packet of water-based personal lubricant.


Featured in Boston's Sex-Positive Newsletter

Two copies currently held at the W. Van Alan Clark, Jr. Library at the School of the Museum of Fine Arts at Tufts University

This project was completed with the help of the Schwartz/Paddock Undergraduate Fellowship in the Visual and Performing Arts during the Tufts University Summer Scholars program. My excellent mentor was Charles Goss.

Dild-O’s is a cereal targeting adults that has all of the fun parts of kids’ cereals. It has a colorful box, a prize, and marshmallows, while focusing its marketing on the pleasure of eating rather than manipulating people’s body image (think Special K's "Pinch Test"). All of this, and it addresses the sex-shaming views that cereal was founded on.

You can read more about the research behind this piece here.

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